Priority access
to specialists,
outside insurance.
Apptly Health Technologies is the direct-pay specialist marketplace — 5,000+ board-certified physicians, 55 specialties, all 50 states. Appropriate care at the appropriate price. The OpenTable model for medicine.
U.S. healthcare is broken — for both sides.
Patients wait too long and pay too much. Physicians wait too long to be paid and drown in administrative burden.
Days the average patient waits to see a specialist — plus ~23 more after a referral.
Days the average physician waits to be paid; roughly 1 in 5 claims is denied on first pass.
Decline in independent U.S. medical practices since 1983 as admin load pushes doctors into hospital employment.
Priority access. Transparent price.
Direct-pay specialist care, in person or telehealth, no referral required. Six pillars: no referral, transparent flat fee, in-person or telehealth, simple & private, doctors paid same day, care continues.
No referral. No surprises.
- • Book any specialist directly. Immediate scheduling, any specialty.
- • Transparent flat fee, known upfront. HSA/FSA ready. Medicare-compliant visits from $50.
- • In-person or telehealth — patients choose the modality, all on one platform.
- • No insurance forms, no data sold. HIPAA compliant.
A direct-pay lane, paid same day.
- • Payment at booking. No 55-day billing cycle, no denials.
- • Existing patient panels of 2,000–5,000 become a near-zero-cost acquisition channel.
- • Keep your insurance practice and add a direct-pay lane — new revenue, no disruption.
- • Care continues — follow-up can be through insurance or direct pay.
Six revenue streams. One network.
Demand validated with multiple anchor customer groups. This is not a niche.
Patients booking directly. The fastest-growing segment. Apptly nets 20–50%.
Physicians serve out-of-network patients from their existing panels. Apptly nets 20–40%.
MA disability, federal fit-for-duty, VA. Already live and recurring.
Self-insured employers contracting for transparent specialist access.
Booking, profile and scheduling. Path to $6M ARR, $12M+ at 10K docs.
Labs, imaging, longevity and integrative products on-platform across 55 verticals.
Trading under the symbol APPT.
$7.5M+ in contracted revenue, pre-scale. Read our June 2026 investor presentation, capital structure, and corporate disclosures.